Tag: Amazon Studios
-
B-to-C EventsFive Ways Prime Video’s ‘Rings of Power’ Global Tour Helped Drive Record-breaking Viewership
Red-carpet premiere events are a dime a dozen. So when Prime Video set out to produce a buzz-generating campaign that matched the scale and scope of its original series “The Lord of the Rings: The Rings of Power,” reimagining the standard premiere in a way that captured the show’s grandeur was critical. And after a […]
-
B-to-C EventsEM Executive Chat: Inside Amazon Prime Video’s ‘Garden of Earthly Delights’ at SXSW
Amazon Prime Video made its SXSW debut in Austin this year with a garden of earthly delights filled with festival-friendly activities like hair braiding, Boomerangs, puppy cuddling and live music. Each touchpoint reflected the storyline of Amazon’s upcoming series “Good Omens,” in which an angel and a demon partner up to save the world ahead […]
-
B-to-C EventsWhat Women Want: Amazon Studios Targets Female Viewers With Drybars and Speakeasies
To raise awareness among women for its new streaming mini-series, “Z: The Beginning of Everything,” Amazon Studios created ’20s-inspired experiences in two spots where women can often be found—select Drybar salons and upscale Prohibition-style speakeasies in Los Angeles and New York City. Held on days leading up to and after the series’ Jan. 27 debut, […]