Objective of Event: Generate PR impressions (on social and traditional media)

When it came time to promote its new skateboarding-inspired shoe, Nike did what others deemed impossible: It lifted the ban on skating at the West L.A. Courthouse, a site used by some of the sport’s original stars, featured in classic skate videos and illegal to skate at for nearly a decade. Taking advantage of Go […]

The promise of premium whiskey can yield some pretty incredible results if implemented properly. Such was the case for Jack Daniel’s, a brand that recognized it was losing prominence among its standard middle-aged, blue-collar consumers in the face of emerging craft whiskey brands.  To up the ante, the brand developed a number of objectives, among […]

Those who aren’t aware of its evolving brand may equate Xerox with tooth and nail battles with unruly copy machines.As one of the leading providers of business services in the world, with offerings from accounting to document management services, Xerox knew it needed to showcase itself in a new light. The solution was simple@work: A […]

For basketball fans who have always wondered what it would be like to shoot hoops with their favorite players, Nike’s Air Jordan Flight Lab was a (virtual) dream come true. The retail experience was unveiled in celebration of the 2014 NBA All-Star Weekend in New Orleans, where the brand took over a Footaction store Press […]

To help promote the first season of its new horror series “Penny Dreadful,” Showtime enticed consumers and generated a sense of mystique with the creation of interactive window displays that featured scenes from a Victorian-era street in London, complete with horse-drawn buggies, bats and pedestrians wearing Victorian clothing. The objective of the activation (besides scaring […]