Objective of Event: Generate PR impressions (on social and traditional media)

Back for a second season, Procter & Gamble’s well-known Head & Shoulders brand significantly upped the ante on its 2014 #Whiff program. Partnering with Major League Baseball and Reviving Baseball in Inner Cities (RBI), the brand once again vowed to donate $1 for every strikeout (whiff) during baseball’s regular season. To kick the campaign up […]

Instead of pairing up TED attendees through their shared love of moonlit walks on the beach, Delta created an immersive digital experience that connected like-minded conference attendees through an algorithm that analyzed their respective social streams based on their Twitter feed. The program was designed to highlight Delta’s Innovation Class—a mentorship program that connects industry […]

To celebrate its 20th birthday, Old Navy wanted to blow out the candles in style. And, like any modern 20-year-old, the brand wanted the party to be big, bold and full of shareable moments. The answer? A #selfiebration.  Promoting its fundamental brand tenets of fun, family and fashion, Old Navy created a digital and physical […]

Shoppers passing by BMW’s i8 pop-up store in California’s South Coast Plaza last year could easily have mistaken the shop for an Apple store. The cool, clean and highly digitized shop was reminiscent of the technology giant’s barebones style, which is exactly what BMW is aiming for with its new Future Retail initiative, which focuses […]

From fast food to fast cars, Americans have a need for speed. Infiniti’s Go Zero to Infiniti campaign took advantage of that fact in an effort to demonstrate its technical partnership with Red Bull Racing. Incorporating the embodiment of that relationship—the Q50 Eau Rouge concept vehicle—into an action-packed activation, Infiniti brought Formula 1 racing to […]