Objective of Event: Generate PR impressions (on social and traditional media)

The JLG Industries’ exhibit encompassed 20,000-square-feet of space in the Gold Lot at the Las Vegas Convention Center, leaving room for an outdoor display of the brand’s new equipment—14 truck-mounted and self-propelled work platforms, booms and telehandlers. The exhibit’s two-story aluminum and glass modular structure had areas for education and interaction, meetings, food service, a […]

Heineken promoted its sponsorship of the UEFA Champions League, the league Final, and the opening of the Ibiza, Spain, party season by transforming an empty bay area into a custom Heineken Bay. It was the ultimate beach party around the world’s first Floating Star Bar—an approximately 1,000-square-foot star-shaped bar floating in the Mediterranean. Whenever guests […]

There were many experiences and structures to compete with during Super Bowl last year in New York City, including the massive Super Bowl Boulevard fan village. To promote its partnership with the NFL during that week and stand out from the crowd of brands, PepsiCo decided to stage a food and entertainment hub under a […]

For its E3 2014 media briefing presentation, Xbox staged an epic stage experience. An 80-foot center LED screen featured massive moving semi-transparent scenic doors that opened and closed to accommodate game trailers and demos. Three more LED screens stood angled to the floor as backgrounds for satellite multi-player demos and presenters. The show featured over […]

Cable channel A&E chose to celebrate its 15th birthday last spring with the network’s first-ever mobile tour. The Biography 15 Years Celebration Tour broke in Los Angeles and blew through 10 markets before wrapping in June in the Big Apple. Objectives? Create excitement for the brand, demonstrate the breadth of the Biography product portfolio, strengthen […]