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With the rise of high-impact general sessions, like keynotes at Sphere that offer sleek but immersive presentations powered by LEDs, event marketers are raising the bar on how to produce engaging main stage experiences. One medium we’ve been combing for best practices? Live podcast productions, where in-depth and in-person conversations are “must-see” by nature. The […]

From the looming impact of tariffs to living in economic uncertainty to navigating unprecedented weather events to creating experiences despite ever shorter timelines—ops teams are on high alert all day, every day, and probably twice on Sundays.

This week’s hot takes on hot topics in experiential marketing cover Intense Nacho Tours, Plastic Pauses and big balls.

Gone are the days of one-way conversations. In the post-COVID, value-for-time world that event marketers are building experiences in, themed learning is improving engagement and retention. And the bolder, more playful the theme, the better. Let’s take a look at themed learning in action.   Cinema Morgan Stanley at Work caught our attention with an […]

From the books to the movies to Disney’s hit series, the “Percy Jackson” franchise has attracted throngs of fans. And at San Diego Comic-Con, they lined up for hours for a chance to partake in an immersive diner experience that revealed clues about season two, which follows the second book in the series, “The Sea […]