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An open innovation concept like Under Armour’s Future Show isn’t for every company. The annual event, held over two days each October at the athletic apparel and footwear giant’s headquarters in Baltimore, MD, pits entrepreneurs and inventors in a competition to be selected to have their product join the Under Armour supply chain. The show […]

Street team marketing can be very hit or miss. In fact, an unsuccessful or lackluster street team can damage the reputation of your. Fear not though! For when done properly, a street marketing experience can strike gold with a consumer in a way that other forms of marketing are unable to do.

The Air Force Recruiting Service (AFRS) launched an innovative nationwide experiential tour for 2015, “Air Force Performance Lab.” The mobile unit features a futuristic experience highlighting pertinent career fields aimed at tech-minded youth with a heightened interest in Science, Technology, Engineering and Math (STEM). The tour and campaign elements were developed and created by the Air Force’s advertising agency of record GSD&M, in collaboration with vendor partners Next Marketing, FISH Technologies, Craftsmen Industries and Reel FX. 

Air France served as the official airline sponsor of the 2016 Sketchers Performance Los Angeles Marathon Feb. 12-14 deploying multiple activations to engage runners and spectators over the course of the event. Running events are a big part of the airline’s sponsorship portfolio domestically and internationally, which includes its own proprietary race France Run, which […]

Budweiser turned the Anheuser-Busch 2016 Wholesaler Sales & Marketing Communication Meeting (SAMCOM) on its head this year with a two-day “Bud World” activation, offering attendees a bolder, more immersive event platform that steered away from the standard conference model. In recognition of its most successful year in over a decade, the brand on Jan. 25 […]