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The Bermuda Tourism Authority wants New Yorkers to ditch their offices on Friday afternoons this summer and dig their toes into its pink sand beaches. Its campaign, #BermudaSummerFridays, launched in June with a surprise-and-delight event with Uber and leverages additional strategic partnerships, curated experiences and social media to spark conversation about the island destination, which […]

Aimia has been named a 2016 Cvent Plannie Award winner for "Best Event Feedback Strategy".

Profiles of the Top Experiential Marketing Partners Found at EMS 2016     Featured Experts: bluemedia         [icon image=”download” size=”0″ cont=”no” float=”left”]Download Now   ins’tent industries         [icon image=”download” size=”0″ cont=”no” float=”left”]Download Now   Mains Leasing         [icon image=”download” size=”0″ cont=”no” float=”left”]Download Now   O Hello […]

How do you celebrate National Jerky Day in all its meaty splendor? If you’re Jack Link’s, you roll out a 612-foot long obstacle course and challenge consumers to feed their wild side. (Check out the full story here.)  The brand activated its Ultimeat Meatathon event June 11-12 in Brooklyn, NY, as part of its sponsorship […]

From food to fashion to feminine care, brands of every variety are executing pop-up strategies to give consumers a taste of their products and services. Some last for a few days, others for a few hours, but however transient the experience, its impact extends far beyond the life of the activation. Following are 10 pop-up […]