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The Art of the Human Spirit and Innovation come alive with this eclectic and artsy medley of events.

2017 Event Strategy Development: As events become more integrated within the marketing mix, they’re being designed more as platforms for campaigns, versus mere moments in time. EM’s group editor Jessica Heasley speaks with GES Senior VP Dan Hilbert about the trend.

Blizzard Entertainment’s Hearthstone franchise on Aug. 5 set a new precedent for immersive theatrical experiences with a launch event for the latest iteration of Heroes of Warcraft, its popular digital card game. The Los Angeles-based event brought the new title, One Night in Karazhan, to life through the recreation of popular game sequences. From a […]

As the fashion world steps out of Milan and into Paris, we couldn’t help but notice all the awesome experiential marketing campaigns that we’ve seen the past 3 weeks. Find out how Tommy Hilfiger, Refinery29, and more brought their brands to life.

The Everywhere Lounge at the Windsor Atlantica Hotel on Rio’s famed Copacabana beach offered Visa guests a respite from the excitement of the Olympic Games, the chance to grab a meal, view customized content on a 60-foot LED screen and the chance to maybe even rub shoulders with an Olympic gold medalist or two. The […]