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Free On Demand Webinar - Join Event Marketer and The Weather Company, an IBM Business, and learn how to combine weather data with artificial intelligence to foster better customer relationships while reducing operational costs for your event during weather-related emergencies.

As crowdsourced platforms like Airbnb continue to dominate the hospitality market, traditional hotel brands are dreaming up dynamic live experiences that allow them to stay competitive. A recent example is the MGallery Hotel Collection, which launched a 24-hour interactive art installation in the middle of Manhattan’s Penn Plaza on June 3 to drum up organic […]

It’s no secret that Twitter attracts influential audiences, but to show advertisers how its platform provides opportunities to connect with those groups when they’re most receptive, the brand participated for a third consecutive year in the Digital Content NewFronts in New York City. In addition to debuting its slate of live and on-demand video offerings […]

Nous sommes arrivés! Event Marketer has touched down at Cannes Lions International Festival of Creativity, a five-day event for marketing, advertising and creative professionals taking place at the Palais des Festival June 17-21. Attended by the crème de la crème of marketing and creative executives, Cannes Lions is far more than networking and high-level meetings […]

For many women, the event that is “getting ready” to go out often involves a hasty and unmemorable shave to ensure they have smooth legs. Recognizing that men often socialize at the barber shop while they’re “getting ready” and enjoying a clean shave, Skintimate decided to create a setting for women to shave and socialize, […]