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You don’t have to be back in the office to foster a strong company culture. With employee meetings, sales conferences and local team-building experiences on pause, company cultures have taken a hit during the pandemic. As employers know, company culture isn’t just about boosting morale and motivation among employees—it’s something that can impact productivity, retention […]

THOUGHT LEADERSHIP In our exclusive Q&As, leading marketers talk shop on en vogue industry tactics, company wins and navigating a disrupted event marketing landscape. Enter Inspira JJ|LA IMAGINATION AT WORK Pore over shining examples of events and activations that showcase the depth and breadth of the work the industry’s top shops are producing. Infinity Marketing […]

When Wisconsin Cheese made the decision to activate at this year’s virtual SXSW festival, members of its brand community, Cheeselandia, were the first to know. As brand VIPs, they’re given special access to all kinds of events, promotions and products in return for their fervent devotion. But Cheeselandia isn’t a rewards program or a pay-to-play […]

Some good news for a change: Retail store openings are outpacing closures this year. After the pandemic dealt what appeared to be a death blow to brick-and-mortar retail in 2020, the sector is quickly recovering and talk of the “retail apocalypse” is largely in the rearview window. Much of this revival can be attributed to […]

The editors of Event Marketer magazine have announced the winners of the supersized 2021 Ex Awards and ETDAs, the world’s largest and premiere recognition program for experiential marketing. The winners were announced live and in-person on Oct. 6 during a gala luncheon at the Experiential Marketing Summit in Chicago. Known for 19 years as the […]