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The world has changed. Humans have changed. And event strategies have changed along with them…

It takes guts for a CPG brand to encourage consumers to eat less of its packaged products, but Kind Snacks took the plunge Feb. 23-24 with a Secret Farmers Market experience in New York City. The brand planted a faux vending machine in Greenwich Village, which opened up to reveal a spacious indoor market offering […]

In an installation-rich environment with share-worthy moments, immersive activations as well as a compelling lineup of content and—of course—live music, Austin-based Dell Technologies celebrated SXSW’s return to in-person with its long running #DellExperience lounge. The theme of the experience was “Creativity Brings us Together,” which came to life through stories surrounding sustainability, startups and new […]

The editors of Event Marketer have announced the finalists for the 2022 Ex Awards, the most prestigious program honoring the best experiential and event marketing campaigns of the year, produced by the most innovative brands and agencies across the industry.

EVENT MARKETER’S SPRING JOBS GUIDE FEATURES LEADING COMPANIES TO WORK FOR IN A POST-PANDEMIC ECONOMY  As the Great Resignation wages on, companies are tasked with showcasing the unique culture, leadership style and benefits their organization has to offer—or risk losing the chance to recruit top talent. It’s a fact not lost on the roster of […]