Latest
-
B-to-C Events
‘Marie Antoinette’-inspired Makeup and Hair Glow-ups Drive Buzz for PBS’s New Show
France’s last queen, Marie Antoinette—known for her style, excess and scandal—is the focus of PBS’s new period drama series, telling the story of how she navigated royal life in Versailles.
-
B-to-C Events
Sports Sponsorship Update, Part 3: What Brands Need to Know About Pickleball
Chances are, you’ve heard pickleball brought up in conversation more than once over the last couple of years. The quirky game, often described as a blend of tennis, Ping-Pong and badminton, is America’s fastest-growing sport.
-
B-to-C Events
NBC Sports Replicates an Iconic Golf Hole to Drive Tournament Tune-in
Interest in golf has exploded in recent years, but for some, the luxury sport still carries an air of exclusivity. So ahead of its broadcast of THE PLAYERS Championship at Florida’s TPC Sawgrass, NBC Sports hosted a two-day event aimed at making golf more accessible and attractive to general sports fans. The network’s “PLAYERS Island” […]
-
B-to-C Events
Guinness’ Kinetic Tile Installation Invites St. Patrick’s Day Revelers to Move for a Cause
St. Patrick’s Day revelers basked in the full-fledged return of holiday shenanigans last month as events and parades—and the sponsor activations that come with them—returned to their pre-pandemic glory. Per usual, Guinness was at the forefront of brand festivities in multiple U.S. cities, but the Irish brewer took a decidedly purpose-led approach to its “Surging […]
-
Sustainability
Green Lights: How Sustainability Took Center Stage at CES 2023
Exploring the exhibit halls at CES 2023, held Jan. 5-8 in Las Vegas, greenery was a notable design element. From raised garden beds and potted plants to grass carpeting and elaborate floor-to-ceiling greenery walls, exhibitors enhanced their booths with organic textures, colors and lighting.
- « Previous 1 … 256 257 258 259 260 … 1,136 Next »




