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The Experiential Marketing Measurement Coalition (EMMC) today announced a bold new chapter: the organization is rebranding as the Event Marketing Measurement Association (EMMA).

Experiential marketers are masters at creating moments people remember. But in today’s business climate, unforgettable moments aren’t enough. Leaders are asking tougher questions: What did the event actually deliver? Did it grow the business? Was it worth the investment?

Continued collaboration scales AI-powered content capture and post-event engagement across one of the industry’s leading experiential marketing events   Event Marketer and Voxo are extending the expansion of their partnership for the Experiential Marketing Summit 2026 (EMS), further integrating AI-powered session summaries into the event’s core content experience. The Experiential Marketing Summit 2026 will take […]

The 24th annual Experiential Marketing Summit kicked off May 18 at MGM Grand Las Vegas with a theme that meets the moment: human connection in the digital age. As AI automates nearly every facet of business—and daily life—live experiences are increasingly the last line of defense for brands aiming to build real, meaningful relationships with […]

The editors of Event Marketer announce the winners of the 24th annual Ex Awards, the experiential marketing industry’s most prestigious recognition program. This year’s program drew more than 1,000 entries from around the world across 30 categories, with brands including Disney, Samsung, IBM, FX, Liquid I.V., Waymo, DoorDash, and others claiming the coveted trophy. But […]