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Exclusive content, research and event experiences will help elevate the trade show exhibitor community   Event Marketer, the world’s most trusted and widely read media brand covering experiential and event marketing, today announced a landmark strategic alliance with The Exhibitor Advocate, the only nonprofit organization exclusively dedicated to championing the interests and success of the […]

No one knew the fandom around “KPop Demon Hunters” was going to explode, but the love for the most-streamed movie of 2025 just continues to go up, up, up. And McDonald’s joined the conversation with its latest meal collab, designed as a “Battle for the Fans.” At the end of March, McDonald’s teamed up with […]

When sweeping U.S. tariffs took hold in the spring of 2025, the event industry grappled with the uncertainty of how long they would last, which materials and services would be impacted most, and who would ultimately foot the bill.