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Everyday drugstore brands like Tylenol and Band-Aid are household names, but their parent company, Kenvue, not so much. Formerly the consumer health care division of Johnson & Johnson, Kenvue is a relatively new corporation with a host of legacy products under its umbrella.

For BDG Media, and the array of publications under its umbrella, aligning with event tentpoles has become essential to positioning the company as the pinnacle of culture and nightlife.

This week’s hot takes on hot topics in experiential marketing cover vampire ballerinas, rent-free micro-apartments and Airbnb Icons.

Events are impactful. Events are revenue-generating. Events are memorable. Indeed, events are everything, and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. From April 24-26 at the MGM Grand, the industry convened for a three-day discussion that explored every aspect of the event marketing discipline, including exhibit design, neurodiversity, harnessing […]

This week’s hot takes on hot topics in experiential marketing cover plant-based cattle ranches, uplifting soda “SoundZ” and lettuce-based ASMR.