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Whether it’s a new product launch a deep dive into something that can’t be fully explored at a larger event or just a chance to let your customers spend some quality time with your offerings and sales staff nothing beats a road show for taking the client relationship to the next level. No matter how popular a new band becomes through CD sales and radio play they’re never going to reach god status until they get out on the road. It’s that real-life experience seeing the icons you admire live and in person that elevates the excitement and makes a handful of musicians into heroes.

Skyy is so convinced its new 100 percent real fruit Infusions vodkas are the best-tasting flavored vodkas on the market that its inviting customers to try out the competition. Skyy Infusions’ Go Natural campaign—the biggest launch in the brand’s 16-year history—kicks off its mobile tour on April 1 in San Francisco. The touring vehicle a branded Airstream with a fully-staffed bar and patio on the roof will host on and off-premise taste tests samplings bartender education events and trade functions in cities where regulations allow.

Disney’s Spaceship Earth ride at Epcot has relaunched thanks to a new sponsor—Siemens the German conglomerate. The grand opening of the updated attraction took place earlier this month.

Airborne an herbal supplement created to help boost the immune system last month launched the largest product sampling in airport history. The six-week program will distribute 840 000 samples of Airborne On-the-Go to travelers post-security in Chicago O’Hare Airport and Denver International Airport. A sampling marketing team of 70 people underwent rigorous security preparations including six weeks of federal background checks threat assessments and security badging by the Transportation Security Administration.

MSN Health & Fitness is partnering with NBC’s “The Biggest Loser” to create “The Biggest Loser” Million Pound Match-Up. The promo which challenges America to lose one million pounds between Jan. 1 and March 11 includes an online component a five-city mall tour and a sweepstakes.