December 2018

Highlights and Insights From our Inaugural Conference for Esports Marketers

Esports is on pace to outpace the NFL, according to...

The Full Field Report: Brands Captivate Pop Culture Superfans at Comic-Con International: San Diego

Wandering down a crowded street, a man dressed as Mario...

Cause Marketing: When Kids Were Fined for Lemonade Stands, Country Time Stirred Up a Hyper-Local Campaign

Country Time Lemonade noticed a pain point among its consumers...

Our Picks for the Top Brand Experiences at New York Comic Con

More than 250,000 people descended upon New York City for...

How Wellness Experiences are Weaving Their Way Into Consumer Events and Conferences

Fresh strategies to help consumers achieve a balanced lifestyle  ...

Inclusive RFPs: An Inside Look at Facebook’s Supplier Diversity Directive

Diversity and inclusion have become top priorities for brands seeking...

Women in Events: 13 Tips for Starting and Running a Woman-Owned Agency

Five Things Agencies Wish They Could Change About the RFP Process

The New RFP: 17 Tips for Securing More Productive Agency Partnerships

How Top Brands are Engaging Fútbol-Loving Consumers

Blazing Trails: The Do's and Dont's of Cannabis Experiences at Events

Women in Events: Exclusive Insights and Sound Bites from 15 Leading Brand Executives

Women in Events: Inspiration and Advice From our Second Annual Agency Roundtable

Gallery: Over 1,000 Women Gather Across 12 Markets for Women in Events Week

Year in Review: The Top Experiential Trends and Strategies of 2018

From Eco-Conscious to Family-Friendly: Six Trends from the Vans US Open of Surfing