Industry: Automotive

Camp RZR was a three-day off-roading mecca for RZR owners and their families that took place in the desert of Glamis, CA, where riders could experience miles of open sand and Polaris hospitality at its best—along with a big, roaring thank you from the brand. The extravaganza, which kicked off with a Halloween night trick-or-treat, […]

Chevy gave consumers in Hollywood a taste of movie magic last December when it transformed the Roosevelt Hotel in Los Angeles into a three-dimensional Augmented Reality experience called the Chevy Sonic Claw Game. The multimedia showstopper was designed to bring the Sonic brand’s disruptive and irreverent personality to life on a large enough scale that […]

Ford’s blue oval trademark has symbolized America’s first car company since 1907, but at the 2012 North American International Auto Show in Detroit it represented that and more. It literally became a key to an enhanced Ford Auto Show experience for attendees who wanted to be able to influence their environment, participate in its creation, […]

Sporting events have long been fertile environments for brands that want to connect with passionate fans. But many of the activations have started to look the same. Toss a ball here. Spin a wheel there. And then, badabing, badaboom! Everyone goes home with a t-shirt. Honda last summer decided that it wanted more from its […]

Auto shows are typically hot beds for emerging technology. Many an automaker has turned to event technologies to bring the high-tech features found in its cars to life on the show floor. Which is why it’s always exciting when an automaker—even the maker of teeny-tiny cars, like Mattel’s Hot Wheels brand—finds a new way to […]