Industry: Automotive

In order to drive foot traffic and generate leads for its local dealerships across the country, Hyundai tapped into the excitement around college football with its Show Your Loyalty College Football Campaign. The challenge for Hyundai was finding a way to engage thousands of fans with football on their minds without being intrusive. To do […]

A sponsorship can be as complex or as simple as you want as long as you make your activations as memorable as the event you’re supporting. With its Little League sponsorship, Honda took a defining moment in the lives of American families and upped the ante to bring the memories to the next level. While […]

If you want to hit the youth market, then get with the killer tunes, yo. Honda’s ready to show you how, and with its Civic Tour last year, it proved it’s got the chops to make it rock. For this car brand, it was all about partnering with an artist with legit mass appeal for […]

Ford’s Fiesta Movement was a defining moment in experiential marketing and was a major factor in the success of the vehicle’s launch. With this year’s Sequel, the brand faced a huge challenge and exceeded all projections to showcase, and ultimately sell, the Fiesta to an unfamiliar market. Well played. Once again, Ford shows that it […]

This “non-meeting” meeting featured a product reveal that motivated 1,200 U.S. dealership employees to understand the non-traditional customer base for the new Harley-Davidson Street 500 and Street 750 motorcycles. Authenticity was the name of the game here, from the rust on the fence, to the treatment of the bricks on the wall, to the fallen […]