Industry: Automotive

Audi’s “Art of Progress” press reveal for its new 2010 Audi A8 was an artsy affair from start to finish. Held in a sophisticated 45,000 square-foot temporary pavilion against the dramatic backdrop of Design/Miami, one of the most prominent and substantive forums for international design, it unveiled the car in a way that left other […]

Think ladies only buy plastic bowls at house parties? Or lingerie? Think again. Ford last year, on May 19, tied the fun of having a neighborhood party with its sponsorship of “American Idol” to create 1,000 in-home events where women (and a few men) got to watch the first night of the show’s two-day finale […]

What do you do at an event when you don’t have a lot of cash? “You get clever,” says Extraordinary Events president Andrea Michaels. And that’s just what the agency did for a Chevrolet dealer meeting last spring in Scottsdale, AZ. Three nights of events took dealers from past to present, as Chevy charged EE […]

It wouldn’t be an awards program without DaimlerChrysler’s Camp Jeep making an appearance. The annual three-day gathering of Jeep owners—conceived to strengthen the bond between owner and brand, and introduce new products—keeps getting bigger and better, with the 2002 incarnation (Jeep’s eighth) drawing 9,000 peeps from 40 states paying $295 per vehicle to attend. Nine […]

Nissan North America’s quietest event program ever made piles of noise last fall when the car maker’s marketing team consciously avoided traditional, obvious and overt marketing methods. To get the public buzzing about the new 350 Z sports model, the company mounted a fall street program that “surprised” consumers with concerts and cars. To set […]