Industry: Automotive

For an industry that’s been taking its knocks over the past few years, annual auto shows are high stakes environments. And for many brands, there is no more high stakes environment than the 13-day International Automotive Fair (IAA) in Frankfurt, Germany. Not only is it the world’s largest auto show, it’s the place for major […]

Entering its fourth year as presenting sponsor of the Sundance Film Festival, Acura wanted to extend the impact of its sponsorship both on-site and to the world at large. The brand aimed to establish an emotional connection with the innovative thought leaders and enlightened fans of independent film that attend the event while maintaining the […]

Ford’s F-150 may be a classic among American-made trucks, but it’s also got its eye on the future. The Manufacturing Innovation immersion experience at the Ford Rouge Factory Tour, a Ford factory complex located in Dearborn, MI, showcases the automaker’s recent breakthroughs and brings the story of the people behind its technologies to life in […]

Kumho means “Bright Lake” in the Korean language, but we think its activation plan as the first official tire partner of the NBA and NBA Development League (NBA D-League) in the U.S. and South Korea was pretty bright, too. A comprehensive plan leading up to the NBA All-Star 2015 in New York City featured New […]

To get its target (trucking, construction and mining equipment industries) to switch from their existing engine protection to Shell Lubricants, the company devised the Shell LubeVideoCheck on-site demonstration program. The centerpiece of the events was a state-of-the-art technology developed for the aircraft industry and modified for heavy machinery that gave management and operators an opportunity […]