Type of Event: Buzz/word-of-mouth programs

The event industry has a case of “experiential crowdsourcing” fever. For as long as most marketers can remember, all of the decisions about what a campaign would look like, where it would go and what consumers would experience were made in a conference room. But to keep pace with today’s empowered consumers who are increasingly […]

If you want to hit the youth market, then get with the killer tunes, yo. Honda’s ready to show you how, and with its Civic Tour last year, it proved it’s got the chops to make it rock. For this car brand, it was all about partnering with an artist with legit mass appeal for […]

Pepsi took its sponsorship of the biggest media event of the year, the Super Bowl halftime show, and set out to make it bigger by using a series of events to build excitement around the show and make it the most viewed television event in history. Goals like that can make your event a winner—achieving […]

Look out Fantasy Football. The “other” football (that’s soccer, for all you Americans) is making a play in the world of strategy-based gaming thanks to a new app by Heineken that gives fans the chance to prove their own soccer skills and instincts during their favorite UEFA Champion’s League game. Users set up a simple […]

There are few things smart phone-carrying consumers love more than their favorite apps. Whether it’s for fun or function, ain’t much an app can’t do. Yet despite their popularity, an event marketing app has to work a lot harder to win a piece of the passion consumers have for their everyday tech addictions. A killer […]