Event Technology: Live streaming

Ahhh…cotton. It’s the fabric of our lives and formerly the star of various pop-up shops, mall programs and e-commerce take-overs. But in 2017, Cotton Incorporated wanted to make a bigger impact by simplifying the consumer purchase journey and positioning both the brand and the fiber as relevant and on-trend. The solution? The 60 Second Fashion […]

NBA All-Star Weekend tends to be a slam-dunk for endemic sponsors like sports drink and athletic apparel brands, but for Mtn Dew Kickstart, finding a way to authentically insert itself into the conversation around basketball culture proved to be a challenge. So the up-and-coming mid-calorie beverage brand created the Closer Than Courtside experience, a series […]

When a legendary musician like Elton John announces his 300-show retirement tour, how do you simultaneously boost ticket sales and ensure his legacy lives on after the final curtain call? For the British singer’s management company, Rocket Entertainment, the answer was a revolutionary press launch that announced his Farewell Tour with all the style and […]

Siemens Home Appliances generates 50 percent of its annual sales at IFA, a Berlin-based consumer electronics show, so to wow attendees with its breadth of smart appliances and illustrate their ability to transform daily life, the brand created the Siemens Concept Mall. The exhibit included a variety of lifestyle vignettes that showcased the brand’s products […]

Amazon Web Services’ re:Invent conference has grown 700 percent since its 2012 debut. And with 2017’s event attracting more than 42,000 attendees—a 40 percent increase from the year prior—the challenge was to sustain that growth and scale without compromising the attendee experience. So, AWS effectively took over the Las Vegas strip by expanding to seven […]