Event Technology: Live streaming

The We Company is a global community that encompasses three distinct brands: WeWork (shared workspaces for start- up culture companies), WeLive (fully furnished apartments) and WeGrow (a school program). The company’s annual Global Summit gives employees across each of the brands a chance to connect with fellow team members from all over the world, and it includes […]

Manchester United has a global fan base, but only one percent of it gets the opportunity to visit Old Trafford, the team’s home stadium, in person. So, Uber leaned on the theme of transportation and teleported its riders to the “Theatre of Dreams” in a fully immersive game-day experience that brought the essence of the […]

Cause marketing programs are most effective when the connection between the brand and the cause is authentic and relevant. Blizzard Entertainment played fetch and retrieved a campaign surrounding its annual Chinese Lunar New Year live-streaming event that not only satisfied a specific marketing challenge, but sent hundreds of adoptable dogs to their forever homes. Enter: […]

WHY THE JUDGES LOVE IT: To celebrate Canada’s 150th birthday, Duracell and Canadian news magazine Maclean’s launched the first drone flight across Canada with the Explorer 150, capturing and live-streaming footage of the countryside along the 6,800-mile journey. The brand modified the drone by adding a second camera that was powered by Duracell batteries. The […]

The holiday season is supposed to be filled with joy, but for many travelers, stress levels can fly as high as the aircraft carrying them. That’s why WestJet has activated its Christmas Miracle campaign for the last five years, engaging customers and employees alike. But in 2017, the airliner decided to shake things up, turning […]