Live streaming Archives - Page 8 of 31 - Event Marketer
Activision Engages Press with Scale and Cinematics
Destiny is a sci-fi video game with immersive environments and storylines. For the much anticipated and long awaited release of Destiny 2, publisher Activision wanted to create a press event as immersive as the title itself, while engaging 30 million-plus players in the process. In other words: this was no “exclusive” affair. More than 1,000...
Dell Hosts an Esports Tournament at Military Bases
Military service members are active gamers, so to engage them in this passion point, and drive PC sales, Dell leveraged its military engagement program that includes partner bases and discounts to create Branch Battle, a military-focused esports tournament that took place over four weeks in July on 10 bases. Centered on the title Counter-Strike: Global...
HP Earns Street Cred with a Multi-Player Esports Event
HP needed to earn the respect of enthusiast PC gamers, a market that is forecasted to grow to $14 billion by the end of 2018. To build credibility within the gaming community, while helping showcase for gamers what its OMEN products have to offer, HP created an owned gaming event platform with partner Twitch. The...
Amazon Lets Gamers Play Battleship with Real Cars
Fans of the Amazon Prime Video series “The Grand Tour” tune in to watch three motoring experts travel the world and attempt “extraordinary things” with automobiles, like becoming special forces soldiers, and going on a “gentleman’s tour” of Italy. To promote the second season to millennial men around the world, the brand turned to streaming...