Year: 2012

The North Face had a serious challenge for its press event: How to distill dozens of new product demos, videos and activities into a memorable, one-day experience that would get journalists to publish stories about The North Face’s leadership in the outdoor product market. Its solution: an intimate celebrity-athlete experience against a panoramic view of […]

Few coffee lovers can resist the intoxicating aroma of freshly brewed beans. And not many can resist the urge to sip the stuff without scrolling and surfing on their mobile devices. Nokia leveraged both addictions at the CTIA Wireless show where it activated a combination cafe and demo lounge. Attendees could order a free cup […]

To celebrate the release of its Nikon 1 compact camera, Nikon gave media and sales reps a challenge: Capture the most emotional moments of an exciting event. But there was also a unique hook—participants wouldn’t find out what they would be photographing until the day of the event. The element of surprise would, in part, […]

Who is the chosen one? To answer that question, Nike launched the global online web reality competition series “The Chosen,” and hit the road with the Chosen Tour, a series of hyper-local skating and surfing events. Amateur extreme athletes could enter for a chance to appear on the series by submitting videos of themselves shredding […]

One afternoon each year, on Worldwide Day of Play, Nickelodeon and its sister networks go dark, turning off programming to demonstrate the importance of addressing childhood obesity. When the network decided to turn the event into its biggest-ever celebration of active play, it partnered with the President’s Council on Physical Fitness and committed its resources […]