Partner Content

It’s the most wonderful time of the year! We’re talking about awards season, of course. With awards season approaching, we’re reflecting on last year’s glamorous 70th Emmy Awards Governors Ball. CORT Events partnered with the Television Academy and Sequoia Productions to create a spectacular after-party for Emmy guests. Inspired by the iconic gold Emmy statue, […]

An event marketer’s guide to audience segmentation and persona development…

Event marketers often find themselves “checking the box” on social media and amplification, rather than elevating this important piece of the program with a strategic mindset. In a digital world that’s noisier than ever, and with the next generation of consumer and attendee savvier and more skeptical than ever, marketing teams must shift away from […]

Brands are increasing their experiential budgets as they see the value of live events and are better able to prove event ROI. Sixty-seven percent of b-to-b brand-side marketers anticipate a growth in budget in the next 18 months, a 17 percent increase from 2018. With esteemed clients such as Hilton, Samsung, Google and MillerCoors, Agency […]

The Trend Lab provides the link between identifying and applying trends to elevate brand experiences…