Partner Content
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Partner ContentAttracting New Audiences Through Deeper Insights: Use Data to Tailor the Experience
An event marketer’s guide to audience segmentation and persona development…
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Partner ContentQ&A: Six Ways to Make Event Programs More Effective on Social Media in 2019
Event marketers often find themselves “checking the box” on social media and amplification, rather than elevating this important piece of the program with a strategic mindset. In a digital world that’s noisier than ever, and with the next generation of consumer and attendee savvier and more skeptical than ever, marketing teams must shift away from […]
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Partner Content10 Trends to Watch in 2019
Brands are increasing their experiential budgets as they see the value of live events and are better able to prove event ROI. Sixty-seven percent of b-to-b brand-side marketers anticipate a growth in budget in the next 18 months, a 17 percent increase from 2018. With esteemed clients such as Hilton, Samsung, Google and MillerCoors, Agency […]
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Partner ContentTrend Lab: A Guide to What’s Next in Brand Experience
The Trend Lab provides the link between identifying and applying trends to elevate brand experiences…
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Partner ContentEvolution of the Event Agency: 10 Minutes with the Opus and MAS Leadership
Opus Agency is keeping its pedal to the metal—with a continued national hiring blitz, a string of new account wins and an eye on additional M&A deals following last year’s acquisitions of MAS Event + Design, CRG and Level 2 Design. With 450 employees spanning five offices and more than 500 events expected to be […]