Partner Content

There’s no shortage of inspirational women at the top of their game at Sparks. Of our 500-plus employees, 46 percent are women. And of those women, 22 percent are managers and 15 percent hold positions of vp or higher. Although we acknowledge that there is still room for growth, we feel good about where we […]

There’s no denying that experiential marketing is changing— from what it looks like, to how data is collected from it and where it stands in the overall marketing mix. Over the last few years, influencers, data scientists and a new generation of consumers have forced this industry to evolve, adapt and innovate. Leading this shift […]

Live Nation hardly needs an introduction, but what you may not know is that Live Nation is a female-forward organization with a progressive approach to retaining top female talent. In this candid session with some of Live Nation’s top female executives, we talk about lessons learned from a long career in events, what makes a […]

As event marketers look ahead to 2020, a roundtable discussion on building best-in-class event capabilities...

Get a taste of some of the greatest minds across the agency landscape with our bonus sponsored It List “hit list” content. From company philosophies to industry predictions to creative processes, to deep-dives into sports marketing programs, shareholder meetings and mobile tours, this special compilation offers a variety of expert perspectives on a thriving event […]