Partner Content

As a marketer, you know how important it is to foster positive brand awareness. It’s your job, after all. But with today’s asymmetrical media, your job is a little tougher. People are harder to reach — and fewer engage — so you have to pull out all the stops. Thankfully, following these tips, your next event can yield a positive, engaging experience.

There are constant reminders everywhere telling us that social media is important for fully integrated event marketing success. That's a no-brainer, but what isn't as obvious is how event attendees use social media. Up until now, the questions about event social media use have been lurking under the radar, but our latest study uncovers the answers.

As a marketer, you appreciate good storytelling. And you know the best brand stories transcend every consumer touchpoint, both online and offline. Therefore, integrated marketing has become a popular buzzword that encompasses a wide range of marketing objectives and initiatives. To debunk this buzzword and get your event marketing efforts truly integrated, let’s break down the term and get to the heart of what integrated marketing is all about.

As an event marketer, you understand the power of a live event. Bringing brands to life involves a number of moving parts, and you need an agency that can seamlessly manage and integrate every aspect. But finding the right one can be a challenge. To help you select the perfect agency, here are a few questions you should ask.

From retailers and banks to tech companies and Hollywood movie studios, data has been exposed as crackable, hackable and exploitable. Your event data is just as vulnerable. Here are five tips from different brand categories for keeping event data safe and secure.