Partner Content

A recent Adweek article questioned whether the era of the CMO is over “as customer experience trumps traditional branding in delivering commercial performance.” While the role of the CMO has been radically changing in light of technology, we don’t believe it’s obsolete just yet.

Authenticity is one of those words we hear a lot in relation to marketing, but very few businesses (or marketers, for that matter) really understand the concept. If you’re thinking of authenticity as a marketing strategy, you’re missing the point. Read our SVP, Creatives views on how listening, engaging and humanizing can lead to authenticity.

Internal meetings are now infinitely more attendee-centric. The perfect internal meeting opens up possibilities for attendees to learn new skills, meet with peers from other areas of the company and the world, and to engage with each other and your brand in a way that strengthens those connections. In our latest ebriefing: Insights & Ideas for Upgrading Your Internal Meetings, you'll see what it takes to create a successful company meeting.

Request-for-proposals (RFP) have been around forever. An RFP is an important step for a brand to gauge the talent and capabilities of potential partners. And for those partners, an RFP is a chance to wow potential clients and build valuable business relationships. Here are 5 ways in which brands can increase efficiency and ensure that only the best RFPs reach their table.

Events provide wonderful opportunities to spark connections that your sales team can use to build profitable relationships. And while sales teams can be persnickety, they do appreciate it when you hand them warm, qualified leads coming out of your event. Here are five ways to maximize lead qualification at your events.