Partner Content

“Amazing things happen when you ask employees about employers,” wrote Event Marketer’s editorial team. "They give you the real scoop."

If you aren’t into content marketing, you’re missing one of the marketing world's biggest trends…ever. Here are 15 types of content that can be easily extracted from events and used across the entire marketing mix.

A recent Adweek article questioned whether the era of the CMO is over “as customer experience trumps traditional branding in delivering commercial performance.” While the role of the CMO has been radically changing in light of technology, we don’t believe it’s obsolete just yet.

Authenticity is one of those words we hear a lot in relation to marketing, but very few businesses (or marketers, for that matter) really understand the concept. If you’re thinking of authenticity as a marketing strategy, you’re missing the point. Read our SVP, Creatives views on how listening, engaging and humanizing can lead to authenticity.

Internal meetings are now infinitely more attendee-centric. The perfect internal meeting opens up possibilities for attendees to learn new skills, meet with peers from other areas of the company and the world, and to engage with each other and your brand in a way that strengthens those connections. In our latest ebriefing: Insights & Ideas for Upgrading Your Internal Meetings, you'll see what it takes to create a successful company meeting.