Partner Content

When it comes to meeting strategy, just about everything’s changing—right down to the agenda. However, the balance among hardcore business sessions, networking opportunities and social events can be a delicate one.

It’s time to face the facts: your audience is changing.

Are you ready to go out and meet your customers where they are? Read these nine strategies before hitting the road: Let's get started: 1. Map it out: Plan your route strategically. Consider physical locations, commute times, fuel and when you'll get peak exposure at key destinations.  2. Consider your ride: Some experiential marketing tours operate out of […]

We’ve all seen live events where we’re bored out of our minds and start feeling a growing sense of discomfort and possibly even anger welling inside of us, am I right? We feel as though the organizers and presenters have not done their due diligence to assure that us as the audience is taken care […]