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In the world of event planning, striking a balance between "wow" factor and cost-effectiveness is a constant struggle. However, things are looking up, as new technologies make it feasible to do much more with less. Capitalize on smartphone technology with these apps and devices.

Moderne Communications has partnered up with CBS Radio to launch this summer’s Wendy’s #SipMeUp Mobile Tour to promote their newest beverages. The Mobile Tour will be traveling all around the tristate area handing out free samples of the following new additions to their beverage repertoire: Blueberry Pineapple FRUITEA CHILLERSTM, Orange Mango FRUITEA CHILLERSTM, and Blackberry Lemonade. http://www.modernecommunications.com/mobile-tours-expertise

One of the most often overlooked reasons why an experiential marketing program fails is staffing. A brand experience can live and die by its representatives in the field. Hiring a Rock Star Brand Ambassador not only means that you can sleep better at night knowing the details are in the hands of a capable, confident professional, but also that you will have a holistic view of the entire experience.

For marketers capable of unlocking the secrets of this generation, the rewards will be substantial.

Marketers are busy rolling out pint-sized mobile tours, street campaigns, local activations, and retail engagements—all created to engage kids and their parents. The latest kids experiences are fun, educational and interactive. Here are a few examples from across the industry.