Partner Content

  • Four Ways to Make the Most of Your Event, After Your Event

    No matter how riveting your subject matter, or how inspiring your event, like all things, in time, it will fade away. If you’re not repackaging event content in different contexts, through different channels, you’re not making the most of your investment. Picture this. You had 3,000 of your best customers, closest partners, and top prospects seated in […]

  • illy issimo & Escalate “Mobile Espresso Bar” named 2015 PRO Award Finalist

    UPDATE: June 16, 2015: Today, illy issimo and Escalate earned a PRO Award! We were thrilled to be named a finalist in the 2015 PRO Awards for our partnership with illy issimo. The 2014 Espresso Bar Tour was one of four finalists in the Best Sampling or Trial Recruitment Campaign category.

  • Bye-Bye Green Screen, Hello Virtuacast

    Your photo and video activation tech toolkits are going on a diet, as many event marketers shed bulky green-screen footprints in favor of new mobile, lightweight “on-the-go” interactives. From banking to beverage, sports to telecom, brands are using new technologies to slim down their on-site tech footprints. Case in point: Virtuacast, which marries pre-recorded video […]

  • Tradeshow strategy saves money, improves results.

    Achieve spectacular results with one simple strategic move.

  • 5 Event Technologies that Maximize ROI

    In the world of event planning, striking a balance between "wow" factor and cost-effectiveness is a constant struggle. However, things are looking up, as new technologies make it feasible to do much more with less. Capitalize on smartphone technology with these apps and devices.