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Your photo and video activation tech toolkits are going on a diet, as many event marketers shed bulky green-screen footprints in favor of new mobile, lightweight “on-the-go” interactives. From banking to beverage, sports to telecom, brands are using new technologies to slim down their on-site tech footprints. Case in point: Virtuacast, which marries pre-recorded video […]

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In the world of event planning, striking a balance between "wow" factor and cost-effectiveness is a constant struggle. However, things are looking up, as new technologies make it feasible to do much more with less. Capitalize on smartphone technology with these apps and devices.

One of the most often overlooked reasons why an experiential marketing program fails is staffing. A brand experience can live and die by its representatives in the field. Hiring a Rock Star Brand Ambassador not only means that you can sleep better at night knowing the details are in the hands of a capable, confident professional, but also that you will have a holistic view of the entire experience.

Moderne Communications has partnered up with CBS Radio to launch this summer’s Wendy’s #SipMeUp Mobile Tour to promote their newest beverages. The Mobile Tour will be traveling all around the tristate area handing out free samples of the following new additions to their beverage repertoire: Blueberry Pineapple FRUITEA CHILLERSTM, Orange Mango FRUITEA CHILLERSTM, and Blackberry Lemonade. http://www.modernecommunications.com/mobile-tours-expertise