Partner Content

So you're planning an event to help market your brand; great choice! One of the first big questions facing any event marketer is: how do I feel these seats with people? And even more importantly, how do I make sure they're the right people? In this e-book, we'll give you the tools to bolster the size and guarantee the quality of your audience with a straightforward, three-pronged approach.

The Impact Map is the scientific foundation for the attendee Emotional Journey.

Brands and marketing departments are investing more in experiential and event-based programs as the key driver of their marketing mix. So much so that branded experiences are designed to be more integrated into our everyday lives. As millennials and other notable demographics shift spending priorities from material items to experiences, the experience economy is getting larger. This has forced designers to shift their thinking into three dimensions to include the customer experience.

Experiential marketing is going backward and forward at the same time.

May 3rd-5th was the annual EM Summit produced by Event Marketer.  Hype attended and was a sponsor of the event, so I thought I would share some of my learnings. Every year Event Marketer puts on the ultimate training conference on the ultimate marketing discipline: Experiential Marketing. It is an opportunity to soak in a year’s worth of insights and ideas in a just a few short days. Hype joined more than 2,000 marketers from around the world as emerging trends were predicted and dissected, best practices were explained and some of the biggest case studies were shared. Continue reading for some of our favorite take-a-ways from the conference.