Video Gallery Archives - Page 17 of 19 - Event Marketer

Video Gallery

October 2, 2014

Projection Mapping at LG’s Art of the Pixel Gala

LG Electronics USA on Sept. 17 hosted member of the press, executives and clients at a black-tie gala honoring students at nine top U.S. art schools who were invited to create pieces as part of the LG Art of the Pixel competition. To display the finalists’ work, LG turned to projection mapping that lit up...

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September 11, 2014

Heineken ‘Shushes’ New Yorkers in US Open Stunt

Heineken generated buzz in the days leading up to this year’s US Open with a stunt in Union Square (one of New York’s busiest thoroughfares). The experiment was a take on the tennis tradition of umpires “shushing” stadium crowds. Brave consumers were tasked with climbing up on an umpire stand to silence the crowds via...

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September 5, 2014

EXCLUSIVE ACCESS: Bud Light Opens Whatever, USA

One of the biggest experiential programs of the year has finally been uncorked. Anheuser-Busch InBev this afternoon took its year-long Up For Whatever campaign to a whole new level with the unveiling of Whatever, USA, Bud Light’s takeover (and makeover) of Crested Butte, CO. The beer giant earlier this summer announced the creation of Whatever,...

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August 28, 2014

Field Report: New York Renaissance Faire

Hear ye, hear ye! Event Marketer, your ever-faithful town crier, has ventured back into the mists of time to bring you an inside look at a festival world that’s so under the radar it thinks radar is witchcraft.  

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August 22, 2014

Depend Encourages Consumers to Drop Their Pants For Charity

Bladder leakage isn’t an easy topic to discuss. So, Depend leaned on a charitable component, encouraging consumers to “Drop Their Pants for Underwareness.” Literally. Check out highlights from the free concert experience in New York City. Read the full story here.

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