Gallery
Inside Microsoft’s Retail Experience at CES 2016
The Microsoft Retail Experience Center at CES 2016 took attendees on a journey through today’s complex retail landscape, one in which the physical and digital are converging, omnichannel is king and consumers are in the driver’s seat. Loaded with information on products, ratings and reviews, these denizens of the digital age often bypass the brick-and-mortar...
Photo Tour: The ‘Hunger Games’ Exhibition
The Hunger Games: The Exhibition experience attracted droves of fans to Discovery Times Square to view a vibrant re-creation of the first three films that includes more than 1,000 props, 46 costumes, recreated sets and a variety of interactives. To find out what all the hype was about, EM volunteered as marketing tribute to check...
Watch: Stella Artois Partners with John Legend to Capture the Sound of Stars
Stella Artois in December brought its interactive Stars installation to the Big Apple as part of its Give Beautifully campaign, which paid homage to the history of the brand. The exhibit opened for a select crowd on Dec. 9 at the Skylight at Moynihan Station with an appearance by John Legend. Check out video footage of the...
Take a Tour of the Jack Daniel’s Motel No. 7
Jack Daniel’s Motel No. 7 pop-up tour, which took place in a converted Brooklyn warehouse over two nights in November, delivered a sensory extravaganza that immersed attendees in an experience inspired by the brand’s link to pop culture and the motel’s role in the rock star’s journey. It combined rockin’ music, alluring characters and an...