When interactive learning technology provider Promethean saw trade-show attendance drop last year, it created the ActivClassroom Experiential Tour, which takes its products directly to customers and beefs up its experiences at industry events. The tour is geared toward school district decision-makers at K-12 schools, such as superintendents, principals, teachers and IT consultants. The tour travels in a 36-foot ActivBus, which started up in April and is currently on the road with a second vehicle in the works for 2011.

 Orlando@50+, the national event and expo sponsored by AARP that is expected to draw more than 25,000 people aged 50 and older to Orlando later this month, this year will feature the AARP Digital Experience, a virtual event that expands the reach of the three-day extravaganza for members, exhibitors and sponsors.

This year’s Cisco Live! event at the Mandalay Bay Convention Center in Las Vegas was a five-day paid conference featuring content-packed days and nightly networking opportunities.

On Sept. 11 and 12, recovery drink Code Blue returned to CollegeFest for a second year to reconnect with college students in the Boston area, a major market for the brand. The back-to-school event held at Boston’s Hynes Convention Center is organized by New York City-based youth marketing agency Mr. Youth, and attracts more than 15,000 students from nearly 100 New England-area schools with live performances, giveaways and prizes from more than 90 corporate sponsors.

To promote the Oct. 4 premiere of the new web series “Zombie Roadkill,” starring Thomas Haden Church, online network FEARnet is serving up undead treats at haunted houses in five markets as part of a partnership with the America Haunts network. The series is about college kids who get attacked by the reanimated corpses of recently killed roadside animals, and all does not go well.