The National Guard wants America’s high school students to know it is about more than just natural disaster relief and combat missions. A key part of its mission is about serving its communities, and to that end the Guard has launched the Mobile Learning Center. The program is designed to improve the performance of low-performing schools in science and math while raising awareness about the Guard’s community services in a no-pressure way. The vehicle hit the road in Washington D.C. on Sept.

Sports Illustrated has beefed up its College Football Experience tour, presented by Nissan for the fifth year, with high-tech interactive activities. The 10,000 square-foot tour footprint with a branded blimp floating above it has been traveling to college football games since Sept. 11 and wraps on Dec. 4 at the SEC Championship. The tour taps into the magazine’s top demographic of male readers, both students and alumni, which are key targets for local Nissan dealerships as well.

On Nov. 3, Microsoft took over Times Square with a 600-person choreographed dance party to celebrate the launch of Dance Central (MTV Games/Harmonix), one of the games that can be played on the company’s newest controller-free Kinect for Xbox 360, which hit retailers the next day. The stunt was part of a series of all-day publicity events in New York City, including three gaming pods called the Mobile Playspaces where consumers could demo the product.

Concur, a provider of employee expense management services, in October began a five-week, $61,354.03 spending spree to promote the Concur Breeze, a web-based and mobile expense reporting system for small- to medium-sized businesses. Called the $61,354.03 Expense Tracking, Not Stacking Tour, the effort dispersed three teams of leather-jacket clad “Breezers” on Harley-Davidson motorcycles who treated small business owners and employees to printing supplies or coffee breaks, and even picked up the occasional happy hour tab.

Through Dec. 4, college sports network ESPNU is taking its newly-updated ESPNU College GameDay Tour to 14 regular season games at campuses across the country including the University of Alabama, Auburn University, Boise State University and University of Oregon. The program is designed to raise awareness and drive viewer loyalty by demonstrating that the brand is as big a fan of college football as the students are. The program coincides with the expansion of game coverage from two to three hours each Saturday, when the games are broadcast live.