Archive

  • B-to-C Events

    Ocean Spray’s Bog is Back in Town

    To educate consumers about the taste, health and heritage of its tiny tart fruit, Ocean Spray on Oct. 16 and 17 returned to New York City with the “Big Apple Bog,” a 1,500-square-foot cranberry bog set up in Rockefeller Center. Product sampling, demonstrations and interactive activities, in addition to three cranberry grower-owners decked out in hip-waders and standing knee-deep in a ton of fresh, floating red berries, rounded out the experience.

  • B-to-C Events

    Hyundai Re:Mix Lab Celebrates Cars and Collaborations

    Hyundai this fall is once again activating its Re:Mix Lab program, a series of one- to four-day events that feature customized versions of the automaker’s cars, live music, keynote speakers and an artifact retrospective called “Exhibits in Collaboration.”

  • B-to-C Events

    Spike TV Gives Basketball Fans Ink

    To promote the new season of tattoo artist competition show “Ink Masters,” Spike TV is giving Brooklyn Nets basketball fans free team tattoos at five home games this fall at the new Barclays Center arena. The campaign kicked off on Oct. 6 at the Jay-Z concert at the new arena, and will activate at five more Nets games throughout November.

  • B-to-C Events

    Freixenet Sparkles with MINI Tour

    Following on the success of last year’s Tastings and Tapas Tour, Freixenet in September launched a smaller, more eye-catching MINI Mobile tour that within its first five weeks has increased the sparkling wine brand’s fan base by 55 percent. The three-month integrated digital and event-driven campaign, which rolled out in Boston, consists of in-person and online experiences, weekly social media giveaways and a national sweepstakes to win a two-year lease of a new MINI Cooper.

  • B-to-C Events

    EA Adds More Gameplay and Stops to FIFA Tour

    Electronic Arts on Sept. 22 kicked off its fourth annual FIFA mobile tour, this year with the addition of a second gaming title, a third mobile vehicle and an extended tour schedule. The EA Soccer & Speed Tour features the newest version of its soccer game, FIFA 13, and Need for Speed Most Wanted, a driving game with social components that enable players to compete against their friends.