PNC Bank is testing a pop-up branch in Atlanta’s busy Atlantic Station that is open seven days a week through mid-November. The all-digital temporary branch, which launched Aug. 1, is the latest step in a strategy to raise brand awareness and bring the bank to consumers.

Keebler Creates a Mighty and Tiny Phenomenon

Shape Magazine’s 10th Annual Beauty Awards breakfast this year put an interactive spin on the traditional b-to-b awards program. Beauty awards programs, which shine a spotlight on top beauty brands that are featured in the magazines pages and typically involve an awards ceremony and speeches, are a staple among women’s magazine publishers.

So Delicious, a dairy-free brand whose portfolio includes ice cream, creamers and milks, incorporated a new digital component in its annual summer mobile tour, allowing consumers along tour routes to tweet a request for sampling teams to visit them at places like their office, gym or local park. The tweets are populated on a “tweet wall” on the tour microsite, which shows where sampling teams are located and what consumers are tweeting, live.

The US Open American Express Fan Experience this year features two new activations, an interactive sensory experience called the Art & Sound of Tennis and US Open TrendCast from American Express, a social-based fan activity that digitally extends the excitement surrounding the tournament. American Express, a 20-year U.S.