To drive trial of its allergy control product portfolio during peak allergy season, Merck Consumer Care Canada activated a suburban-style pop-up in bustling urban centers in three major cities. The Allergy Relief House visited Vancouver in April and May, Toronto in late May and June, and Montreal in September. The 30-foot by 40-foot structure, complete […]

Okay, I may not have had the most glamorous “embedded” job this summer. Manning the welcome desk as a brand ambassador at one of Merrell’s Down and Dirty Obstacle Races doesn’t quite rank up there with going undercover at Burning Man (Hi, Ken!) or hanging with the happy people in P-Town (Right, Rachel?), but it […]

Under the cover of darkness, 4:30 a.m. Aug. 22, I set off for Provincetown, MA, a top LGBT summer destination located at the tip of beachy Cape Cod. Cape traffic can be pretty miserable, though not at that hour, and so in those peaceful early morning hours, iced-coffee in hand, glowing sun rising above the […]

AT&T has launched an activation at the new AT&T Stadium, home of the Dallas Cowboys, to educate fans on the dangers of texting and driving. Dubbed Every Drive Matters, the effort builds on the company’s larger It Can Wait campaign, which launched over a year ago and has garnered three million pledges from consumers vowing […]

Oracle Team USA may have made a historic comeback in the America’s Cup race this September, but it wasn’t the only impressive feat of engineering taking place in San Francisco Bay. Fans of the race could for the first time enjoy the event from America’s Cup Park, a fan festival located at Piers 27/29 along […]