Kipling, the handbag and accessories collection that takes its name and inspiration from author Rudyard Kipling and his “Jungle Book” monkey character, on November 12 launched a three-day pop-up store in New York City to drive awareness of its new monogrammed products and the whimsical spirit behind the brand. Additional December activations will take place […]

Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. We have heard your clarion calls for help and now, with this monthly […]

CRM solution provider SugarCRM executed a series of guerrilla marketing experiences at Dreamforce, the biggest cloud-computing event of the year, which took place at the Moscone Center in San Francisco from Nov. 18 to 21. The program centered around an Escape Dreamforce promotion that touted its CRM tool for businesses and an Escape from Dreamforce […]

In this monthly series, EM brings you tips and tricks from pros and experts who’ve been eating social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and Facebook.com/eventmarketer for more.   This month we’ll be delving into a bit of a hot button issue. Not everyone likes it, a lot of folks are […]

In a bid to connect with New York transplants living in South Florida and to celebrate the grand opening of its new location in Boca Raton’s Mizner Park, the retailer Lord & Taylor brought a taste of New York City to mall patrons there. An authentic Nuts4Nuts cart and a pretzel cart that served attendees […]