The 2014 National Sales Convention for Prudential Real Estate and Berkshire Hathaway HomeServices, which took place March 17 to 18 at the Music City Center in Nashville, achieved its highest satisfaction rating since 2007. A seamless main stage production, along with a consistent message for the 3,400 independent brokers and sales agents who attended, accounts […]

Style events aren’t just for female fashionistas. The recent explosion in the menswear blog community is proving that guys, too, are becoming more interested in discovering brands, developing their personal style and enjoying a shared experience while doing so. To that end, Esquire magazine and sister brand Esquire Network, a lifestyle channel for men that […]

Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. We have heard your calls for help and with this monthly series, EM’s […]

There was a time when corporate gigs were, well, taboo. Artists felt they would be perceived as “selling out” and, maybe, that the atmosphere would be a little stale. But the music industry has changed and artists are no longer earning their keep from record sales alone. The tour is what’s contributing to the paycheck […]

Creating unique and memorable consumer experiences is part of the DNA of the Anheuser-Busch brand, Julia Mize, vp-experiential marketing at Anheuser-Busch, told attendees during her opening keynote speech on Day Two of the Event Marketing Summit, May 7 to 9 in Salt Lake City. “We know at Anheuser-Busch that drinking a beer is never just […]