The October 2007 Emerging Technology Report profiled ten of the most innovative new technologies in the event space. For more information check out the links below.

Technology: 2-D Barcoding
People use their camera phones to take a picture of the barcode which can be placed on signage billboards fast food wrappers and more in order to download detailed information that was loaded into the code.

Held at the Experiential Marketing Summit EM’s executive roundtable
put top-level event marketers together in a room for a no-holds-barred
discussion of the state of the industry. As a follow-up to
Collaborative Efforts our October 2007 roundtable
coverage participants here discuss the most challenging issues they
face in the event space and how their jobs have changed in the last
three years.

Virgin Mobile goes green at its annual summer proprietary music

GM cuts its Olympic ties but the move doesn’t dent brand marketers’ affinity for long-term deals

With GM pulling out of the Olympic Games are long-term sports sponsorships dead? The consensus among top brands is no.

Brands target the celeb-obsessed by sponsoring high-profile green rooms

The green room is traditionally a quiet backstage area where talent and celebrities cool their well-shod heels away from the maddening crowds. These are an often Spartan affair where actors rehearse their lines or gather their thoughts before stepping into the spotlight. But like many an aging Hollywood A-lister the green room is getting a makeover. What was once a functional space has now become synonymous with backstage luxury.