American Honda Motor Company has partnered with the House of Blues to
promote its Fit subcompact in a multipronged campaign. An auction
sweepstakes and in-club events will round out the initiative.

 

Nine House of Blues venues are holding three “Fit In The House” nights
each throughout June. A musical artist who appeals to the Fit’s
demographic—young adult non-conformists per the brand—performs at each
event. (Acts include Big Bad Voodoo Daddy and Johnny Lang.) While

 BellSouth is taking its Summer Swing mobile tour back on the
road. After hitting minor league baseball stadiums in the carrier’s
tier-one markets last year the brand is zeroing in on ballparks in
nine tier-two markets this summer through August 5. Another tweak was
to the event setup: BellSouth added a few elements outside the vehicle
to give consumers “something to do outside… giving them a greater
comfort level with the environment ” Suzanne Hulsey the company’s
senior manager-sports marketing told Buzz.

 

DANA POINT CALIF. JULY 17 2006 – The Computer Event Marketing
Association (CEMA) has joined with the Advertising Research Foundation
(ARF) to develop an ambitious study designed to quantify the “live”
aspects of sponsorships events and other types of experiential
marketing activities.



The study will be fielded during Q4 of this year according to Dan
Belmont CMO of The Marketing Arm who updated CEMA members and
attendees at the association’s annual meeting at the Laguna Cliffs
Marriott Resort today.

DANA POINT CALIF. JULY 18 2006 – Passage of the Sarbanes-Oxley act
was intended to mandate corporate transparency and expose fraudulent
business practices. But if you think SOX is the worry of public-company
CFOs think again.

 

The trickle-down of SOX compliance initiatives is sure to impact event
departments at big companies and small as well as event agencies and
other vendor companies that do business with public companies since
public companies will almost certainly insist that their vendors adapt

Cool Venues: First National Event Campaign For Netflix Puts Movie Fans On Location

Netflix began its first-ever multimarket event campaign last week. The online DVD rental service is traveling across the country to screen 10 classic movies in locations where they were filmed.