Geico is camping out at two prime spring break locations targeting vacationing coeds for nearly the entire month of March in Panama City Beach FL and South Padre Island TX.
 
The insurance giant just started 22-day efforts—at two hotels in each market—figuring it could get face time with students from just about every college in the country for Geico. “We figured that if we’re going to do it let’s do it big ” Christy Phillips the brand’s marketing coordinator told Buzz. “We literally want to be there the day they get there and when they leave.”

Nickelodeon is celebrating the 20th anniversary of its Annual Kids’ Choice Awards with a tour that’s bringing the network’s green slime to 50 markets. The focus of the tour? Interactivity. Kids can take part in a variety of activities including Nickelodeon-themed karaoke an interactive stage show and a station where kids can create content to submit to Nickelodeon to potentially air on me:tv the network’s new user-generated programming block.
                                                                                           

Canon is leveraging its multiyear partnership with tennis star Maria Sharapova in its activation strategy at the Pacific Life Open in Indian Wells CA. The sponsorship is part of the company’s expansion effort to include more West Coast event marketing for its PowerShot line of cameras.
 

Prepare to ditch the creative briefs and the commercial-quality stuff. It’s time to go YouTube.
The video sharing web site that’s getting more press lately than Britney’s breakdown (well almost) is making its mark on events with brands from Jeep to Intel to Shell getting on board and getting some play. Whether they’re creating the videos or letting their customers do it for them more companies have been latching on to the craze looking for ways to leverage the potentially huge viral impact.

Having a web presence as part of a fully integrated event campaign is no longer a nice add-on; it’s now an almost expected part of the mix both for b-to-b and consumer events. But marketers are taking the medium to the next level.