UnitedHealthcare has signed on as title sponsor of the 2008 Nautica NYC Triathlon’s two-day expo which will be held July 18-19. The healthcare provider also has renewed its title sponsorship of the 2008 Nation’s Triathlon sports and fitness expo which will take place Sept. 12-13 in Washington DC.

Triathlon involvement makes sense for the company for a number of reasons Krishnan Sridharan regional director-strategic marketing UnitedHealthcare Northeast and Mid-Atlantic told Buzz. One reason: It helps bring the brand’s tagline—Healing health care. Together—to life.

To promote its title sponsorship of this month's USA Sevens North America's largest rugby tournament New Zealand's Steinlager beer launched the Crack One Open campaign an effort that plays off of the game’s rough reputation with x-ray images of broken bones.

Cranium’s cult of personality keeps the love alive