To kick off its latest volunteerism initiative called Pledge 24 in 2010, WE tv took pledging to the people on Dec. 17 with a mobile Resolution Center where passersby could step out of the frigid temperatures and pledge to warm the lives of others with volunteer service in the new year.

Chances are we’ve all picked up a book published by Phaidon and didn’t even realize it. That’s what Phaidon Publishing hopes to change with its pop-up shop on Wooster Street in SoHo where it is testing the New York City market through March by inviting consumers to book-themed events.

Celebrating its 100th anniversary, Oregon-based Tillamook Cheese shut the dairy farm gates behind it and hit the open road Jan. 9 on The Loaf Love Tour, making its first stop in Tucson, AZ, then nine other states and 25 cities over 11 months. At the center of the tour is a fleet of Loaf Love Buses: 1967 Volkswagen buses shortened by four feet, lowered by one foot and refurbished as replicas of Tillamook’s baby cheddar cheese loaves.

Wired magazine on Jan. 7 offered select show-goers and members of the press at CES a chance to rejuvenate from the busy trade-show floor at its Recharge lounge at The Society Café at The Encore, a concept it first launched in San Diego at Comic-Con this summer. Besides serving as a hospitality venue for invited guests, the space was a forum for the magazine’s editors and bloggers to interview show attendees and exhibitors about new products and trends for 2010 and to showcase advertisers’ new wares.

2010 Olympic Torch Relay sponsor RBC has launched the Create A Better Canada Experience, a mobile tour traveling to community celebrations and places of interest along the nearly 28,000-mile torch relay route. A centerpiece of the experience is an interactive mobile Eco Home housed in a hybrid truck that runs on solar and wind energy and is heated by solar radiant heating. Tents outside the truck feature an Olympic medal display area, a snowboard simulator, a hockey rink and a green-screen opportunity where visitors can have their picture taken with the Olympic flame.