CES 2025

Easy to use. Simple to set up. Deep data and analytics. We grabbed a few minutes on our Marketing Innovators Stage at CES 2025 to learn more about new event management tool XtendLive. We also talked digital events, the changing digital+live landscape, and tech trends impacting the evolution of event tech. More from CES 2025: […]

A one-size-fits-all approach to a brand experience just doesn’t cut it anymore. Let’s discuss how putting audience psychology and behaviors at the forefront, enhanced by powerful tools like Artificial Intelligence (AI), can help marketers tailor engagements to how people think, feel, and act in real-time. And what that can do to create an experience that […]

Following in the footsteps of HPE Discover, Delta became the second brand to ever leverage Sphere for a keynote experience, and the first to do so as part of the CES lineup in Las Vegas. The much-anticipated livestreamed event, hosted Jan. 7, was open to some 18,000 trade show attendees and Delta employees, and featured […]

From repurposed booth elements, to total departures from the prior year, to noteworthy collabs, and provocative materials, the exhibit and experiential landscape at CES in Las Vegas this week (Jan. 7-10) is serving up mainstay vibes and a few surprises. AI is the hot topic again this year, with brands showcasing what place it holds […]