Tours
Lay’s Kicks Off Mobile Farm Tour
Lay’s potato chips, a brand of PepsiCo’s Frito-Lay division, kicked off a mobile greenhouse featuring its potato farmers that is traveling to five cities following its July 26 debut in New York City’s Times Square. The tour will visit Boston’s City Hall Plaza, Chicago’s Millennium Park, Detroit’s Tigers Stadium and The Grove in Los Angeles...
Threadless Takes Tees Offline for Mobile Tour
Online t-shirt retailer Threadless this summer launched its first mobile tour to celebrate the company’s tenth anniversary and introduce itself to its fans face-to-face. The e-retailer’s Threadless Everywhere tour traveled in a customized Airstream trailer branded with Threadless’ logo and a van wrapped in graffiti-style art, and stopped at a series of design shows, festivals...
Green Mountain Coffee Launches its First Mobile Tour
Green Mountain Coffee is connecting with consumers and sampling its caffeinated brew this summer on its first-ever mobile tour. Through Sept. 15, the brand will be visiting fairs, festivals, malls and high-traffic locations across the Northeast to raise awareness for its coffee and promote its Keurig single-serve coffee brewing system. Attendees will get a chance...
Sensodyne Dental Health Spa Hits the Highways
GlaxoSmithKline’s Sensodyne brand is on the road for 23 weeks this summer, bringing an educational message about dental health to 11 high-traffic festival and fair events from May to October. It is traveling in a custom gooseneck trailer staffed by dental hygienists who will meet one-on-one with consumers to answer questions and offer advice about...